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Record-breaking figures at Palace Theatre

Posted onPosted on 30th Apr
Record-breaking figures at Palace Theatre

The past year has been heralded as the best ever for attendance at Mansfield’s Palace Theatre.

Attendance increased from 100,047 to 101,278 over the last two years to break the previous record of 100,443, set in 2005/06.

The average attendance has also increased from 73% to 75% of each show sold.

Coun Dave Saunders, portfolio holder for regeneration and growth at Mansfield District Council, said: “I am delighted to see our Palace Theatre has had its best ever year for attendance, which demonstrates the hard work and commitment by all staff and management.

“I congratulate everyone involved, wish them continued success and thank all of the customers for their continued support.”

The theatre said a change to a more customer-focused approach to marketing had helped.

Digital marketing now plays a key role, while also acknowledging more traditional methods of communication for older customers.

Coun Saunders added: “There is a varied programme of events, together with excellent marketing of shows, that has contributed to the increase in audience numbers — a result not matched by all theatres in such difficult times.”

The venue was recently awarded a platinum customer service award by the town’s Business Improvement District (BID) for striving towards providing excellent and outstanding service to visitors to Mansfield town centre.

To see what shows are on at the theatre, go to