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News Journal Publications

 

The original ‘good news’ newspapers, reaching more people than ANY other local media in our area.

 

A local paper, published by local people, for local people and local business.

 

Free to pick up or delivered free to your door and free to download and read from our website.

 

In its 10th year, The News Journal distributes 10,000 papers every month across the wider Mansfield area, to an estimated readership of 29,000. Our sister paper ‘The Sherwood Community magazine’ distributes a further 8,200 papers across Harlow Wood, Ravenshead, Blidworth, Rainworth and a few places in-between, to an estimated readership of 23,780.  A total readership of 52,780.

We will always tell you how many papers we print as well as the estimated readership, other papers in our area will always quote the readership figure which is misleading and is basically the number of printed papers multiplied by 2.9 readers. The papers can also be downloaded to read in their entirety from our website which also increases our readership figure. All advertising in the NJ is supported digitally at no extra charge.

The News Journal is rooted firmly in community news

Not only do the papers carry your message to more people than any other local media, we make every effort to keep our advertising and news local. Our aim is to support the community and promote local business. If you aren’t already sending us your ‘good news’ please do, to our Editor Tim Morris – tim@news-journal.co.uk.

 

Local Brand Loyalty

There is now a better local option than CHAD, especially in terms of quality, reach and popularity. We struggle to keep up with demand for the papers and currently distribute by their own admission, around 11,000 more papers than CHAD.  Throughout the first week of availability over 1,000 papers are picked up from each of the main Tesco stores, Mansfield Sainsbury’s, Asda, Morrisons and Kings Mill Hospital, as well as other local pick up points and direct delivery. Specifically, from figures presented at a 2020 Breakfast meeting, historic local brand leader CHAD, are now selling around 7,000 papers weekly and it’s likely the same people picking it up every week, which is perhaps indicative of their demographic.

*figures quoted are CHAD’s own figures and not our speculation

 

The face of print media has changed rapidly in our area over the last few years and the News Journal continues to go from strength to strength. There was much speculation that the decline of print was responsible for the much, publicised troubles of the late Johnson Press, the once owners of CHAD; which is once again under new ownership, the second time in three years. In-fact recent research commissioned by *JIGREG*, found that print enjoys the most attention of any ad format. It went on to say that print boosts the effectiveness of other platforms in multi-channel campaigns; 45% of consumers are more likely to make a purchase after seeing a print ad and 58% of consumers trust print advertising to be more honest than they do other platforms.

*audience date data for local media in print and online*

 

That’s certainly our experience, print is enjoying a revival but the local papers as we know them are losing copy sales of around 11% annually. These traditional local papers now run fewer local news stories, having been acquired by large groups and centrally re-located to keep down costs. Taking CHAD as an example, you will notice adverts for companies well out of our local area, who buy their advertising, or their agency buys their advertising, in block numbers on a national basis, whilst papers like the NJ are being launched on average by one every week.

News Journal throughout the pandemic

We took a decision at the outset of the pandemic to keep publishing the News Journal, because we believe that getting good news out there has been more important than ever. Like other newspapers out there we are reliant on our advertisers and It’s been impossible for many businesses to keep their businesses open, never mind keeping their advertising going. However, with the support of our advertisers that have been able to continue and with other cost cutting measures, we haven’t missed an issue!

It would be frightening to put a combined figure to the number of years the News journal team have been in the industry. What I can say with certainty is that there are many more years to come. Please don’t hesitate to get in touch if you think we can ever help you, after all it’s why we’re here.