One of the region’s best-known fish and chip brands has opened its latest takeaway premises in Sutton.

George’s Tradition Group Ltd, which owns and operates two restaurants and seven takeaways in Nottinghamshire and Derbyshire, is now serving up its famed food at Lakeside Point Retail Park.

Group chief executive Nick Hogan said: “We are both pleased and proud to open our first new takeaway since the Covid 19 pandemic, which impacted on so many businesses.

“We see the opening in Sutton as a significant step forward for the group. We have been looking for the right location in which to expand, and Lakeside Point Retail Park is it.

“Whilst this might be a new George’s, we can guarantee our customers that the only thing that has changed is elements of our marketing material! Everything about the fish and chips that our customers have come to know and love for more than 50 years remains the same.

“We only serve the finest fish from sustainable sources. Our cod is caught in ice-cold Arctic waters and frozen within 20 minutes of it being landed. Our ‘proper’ chips are made using specially selected potatoes grown exclusively for us by a family-run farm in Shropshire, prepared using a unique cooking process that produces the perfect chip every time and our recipes throughout the brand are unique to George’s.”

Each George’s restaurant and takeaway changes its cooking oil twice daily, and it is continually filtered throughout service. For more than 20 years, it has been using specialised equipment to take readings of oil quality throughout the day and was one of the first independent companies in the country to adopt this technology.

All surplus oil or oil that degrades outside our strict parameters is removed from site by a specialist waste company where it is recycled for other uses.

Nick added: “All of these factors combine to enable us to produce what we believe to be the finest fish and chips available.”