South Normanton-based full service marketing agency Purpose Media has been appointed by Royal Crown Derby to help the company expand globally and develop its digital marketing and online presence.

Manufacturing in Derby since 1750, it has grown to become an international brand, exporting fine bone china tableware and home accessories to more than 50 countries worldwide.

 Melissa Oakes, Royal Crown Derby marketing manager, said: “Our main objective for appointing Purpose Media was to partner with an agency who we could trust to build upon our long term objectives. The team took the time to understand our vision and showed a real willingness to support us across all omni channel marketing requirements.

“We also looked to partner with a local business and by appointing an agency that is on our doorstep it means they can easily visit our factory and get fully immersed in helping us achieve our vision.”

Matt Bonser, account director from Purpose Media, added: “Royal Crown Derby already has a strong brand identity with a rich heritage. Our aim is to ensure their proposition is fully understood by all its global audiences so that the company can expand geographically and increase its sales on a worldwide basis.”

Pictured, from left, are Matt Bonser, Purpose Media; Chris Oakes, managing director, Royal Crown Derby; and Melissa Oakes, marketing manager, Royal Crown Derby.