East Midlands- based accountancy firm ADS Accountants and Business Advisors has unveiled its new name and brand identity, Nuvo – marking a new era for the company after almost two decades of trading.

The firm, which was first founded in 2004 by Steve Sharp and Adam Dominey, employs 62 members of staff across four office locations, including Ransom Wood Business Park, Mansfield.

The new name, Nuvo, is derived from the Latin word Novus, meaning new, fresh, and modern.

Also based in Derby, Burton on Trent, and Nottingham, Nuvo specialises in multiple industries, including construction, agriculture, retail, and dentistry, offering accounts, company tax, personal tax, audit, and business advisory.

Its target market is SMEs in the Midlands. The company, which completed its last acquisition in April 2022, adding 15 new members of staff to the team, is aiming to become a top 100 firm by the end of 2026, bringing a further 25 to- 30 new job opportunities to the region.

This year has also seen the company become a four-day working week employer. It said it is continuing to keep people at its heart, heavily investing in staff benefits such as Care Coins, private therapy, and self-help sessions.

The rebrand brief was to ensure the new identity felt elevated and aligned with the company’s vision, giving a more contemporary approach than most accountancy-led service providers. Nuvo said the logo shape initiates a feeling of security, whilst remaining open, inviting, and inclusive, with a new brand line, ‘A new view on your numbers’, bringing messaging around different and fresh perspectives to the fore.

Founder and partner Steve Sharp said: “This is a new and exciting era for our business and it was important we could share that vision with our employees. It was paramount that the board and the staff had a brand they could get behind and feel a part of.

“We will celebrate our 20th anniversary in 2024, and with so many acquisitions happening in recent years, we felt that rebranding now would give the acquired staff a real sense of belonging. Our new name and branding needed to be something everyone could own and identify with, while encapsulating our core values – expressive, progressive, and can-do. We are looking forward to Nuvo’s future, building the Nuvo family, and extending our client offering.”

Partner Simon Rogers, who joined the company during its infancy in 2011, added: “Nuvo will continue to offer fixed-fee accountancy, with a client-first proactive approach.

“The company was founded with the idea of friends working together with a common objective – to provide quality accountancy services at a competitive value, with a relaxed and approachable attitude.

“Nuvo still holds this belief at its core and ensures this ethos is present in all levels of the business, from board members to trainees.”

For more information or to contact a member of the team visit www.nuvo.co.uk