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About TouchPoints Marketing If you’re in business, chances are you’re already working towards reaching new customers and servicing existing customers via lots of touchpoints. Marketing touchpoints are hundreds of ‘interactions’ such as adverts, email marketing, social media, collaborating with bloggers, website, catalogues… the list goes on. Not all of these touchpoints are relevant to your target market though, so it’s important to know which are going to press the right buttons for your customers.