Two marketing agencies are combining skills to help businesses kick start their 2021 marketing programmes.

South Normanton-based full service marketing agency Purpose Media has appointed outsourced marketing specialists Simple Marketing Consultancy, of Radcliffe, to help increase their own brand awareness as well as to help enhance the PR skills of their client account management team.

This is not the first time the two companies have collaborated. When Simple Marketing Consultancy was established by director Bev Cook in 2010, Purpose Media became one of its first clients when they employed just five staff and focused on the development of e-commerce websites. The relationship continued until 2016, when Purpose Media completed its transformation into a full service digital marketing agency and recruited its own in-house marketers.

The recent collaboration has arisen on the back of a need to help businesses affected by the coronavirus pandemic fight back and head into 2021 with a robust marketing strategy and a comprehensive programme of marketing activity that delivers a tangible return on investment.

Simple Marketing Consultancy account director Elliot Cook said: “When we start working with clients our goal is to get them to the point where they need their own in-house marketer so we often remain in touch. We have retained a number of mutual clients and it’s great that we are working together again to help businesses kick start 2021 with effective and well targeted marketing plans.”

Purpose Media managing director Matt Wheatcroft added: “As well as having expert understanding of PR and marketing, Bev and Elliot also understand the value of all the creative and digital expertise we can offer. Our services are therefore very complimentary. Together I believe we can help East Midlands businesses take advantage of and gain a better understanding of the benefits of digital marketing as well as the opportunities than can be gained from issuing interesting press releases.”

Purpose Media will be providing strategic marketing advice, creative design, website development, digital marketing, content and video production expertise.

Simple Marketing Consultancy, based in Radcliffe on Trent, specialises in providing the expertise of fully qualified marketers to family and owner managed businesses that do not need a full-time marketer but need support to ensure tactical promotional activity is implemented.