Independent financial services broker Midlands Asset Finance, based off Junction 28 of the M1, has appointed four new members of staff within the past two weeks.

The appointments come during a strategic period of development, as the business plans to launch its new online division early next year and further extend its geographical reach to clients across the UK.

Steve Keast and Ritin Jogia have joined the team as Business Development Managers, to further strengthen the team in the West Midlands and surrounding counties to develop increased client relationships.

Ritin was previously at RBS for 13 years, most recently as a senior relationship manager in the real estate team, while Steve comes following two years working with the Co-Op Bank as a commercial manager. Prior to that. He worked at RBS, for seven years, as a relationship manager.

Steve said: “We are delighted to be joining a growing and forward-thinking business.”

Ritin added: “We have a whole variety of funders to work with to meet the needs of our clients, rather than offering a one bank solution.”

Jack Naylor has joined the business as an account manager, to help support the broker’s upcoming online division to be launched in the new year. The fourth appointment, Nathan Whitmore, has taken the position of sales support apprentice, following an NVQ in business administration through the broker’s apprenticeship scheme.

Midlands Asset Finance Director Dave Chapman said: “I am delighted to welcome the new additions to the team which will extend our coverage across the West Midlands and the South. Steve and Ritin bring great experience to help us look after more clients in asset finance and property. Jack and Nathan join us to increase our support in operations and in preparation for our exciting and unique online division to be launched across the UK early next year.”

Pictured are Ritin, Steve, Nathan and Jack.