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Injured veterans launch first product in Morrisons Mansfield

Posted onPosted on 12th Sep

Injured ex-Servicemen at Royal British Legion Industries have joined forces with Morrisons to make and sell drink coasters – to raise crucial funds for Britain’s most vulnerable veterans.

They are now on sale in Morrisons Mansfield, with all profits going to support wounded, injured and sick ex-Servicemen and women.

The coasters come in packs of four at £4 each. They feature the emblem of the factory – where veterans produce road and rail signage, wooden products such as pallets, and provide printing and mailing services.

Veterans have been producing the coasters at RBLI’s social enterprise Britain’s Bravest Manufacturing Company (BBMC). BBMC is a not-for-profit enterprise which employs more than 100 people – 70% of whom are veterans, have a disability, or both.

The coaster project comes after the charitable arm of the supermarket chain – the Morrisons Foundation – supported RBLI in the delivery of their national employment ‘Lifeworks’ course for veterans, before then donating almost £300,000 towards specially-adapted apartments for injured veterans.

Steve Sherry CMG OBE, chief executive of Royal British Legion Industries, said: “Employment is truly vital for veterans who have had a difficult transition to civilian life – whether that’s due to severe physical injury or mental health issues such as post-traumatic stress disorder.

“This is far more than just a coaster. It is providing worthwhile employment for some of Britain’s bravest veterans who face significant daily challenges as a result of making the upmost sacrifice for the country. We are proud to have taken our exciting first step into the supermarket space with Morrisons.”