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Businesses urged to back breastfeeding scheme

Posted onPosted on 5th Aug

Ashfield District Council has relaunched its popular Breastfeeding Friendly Scheme. 

The aim is to provide a welcoming environment for parents to breastfeed their children and 10 venues have signed up so far, including the council office in Kirkby, all council leisure centres, all Nottinghamshire County Council Children’s Centres, Tin Hat Community Centre, and Café Expresso, Sutton.  

All businesses that support the initiative are given a certificate, window sticker to display and information regarding local support services available, as well as being included in the breastfeeding business directory that is given to parents at birth.

Coun Samantha Deakin, ward councillor for Sutton Central and New Cross, said: “I am pleased that we have relaunched this scheme. It was popular last time, so we are hoping that even more businesses sign up this time. 

“Most people know that it is illegal to ask a breastfeeding woman to leave a venue, however by signing up to the scheme it will offer reassurance and confidence to mothers that they can breastfeed comfortably.

“We want to create town centres that are welcoming and enjoyable for everyone, residents and visitors alike.” 

Businesses wanting to sign up should contact

ABOVE: Coun Samantha Deakin and Jody Moore, of Café Expresso.