Mansfield-based PPE provider Trusted PPE has launched a campaign aimed at combating the lifting of the 20% sales tax on protective face masks, gloves and visors.

It said the business is continuing to put people before profits by maintaining the same pricing structure that the public have had access to since Trusted PPE was launched earlier this year.

And Trusted PPE will be covering the cost of the price inflation on behalf of its customers during November as part of its fight for a U-turn on the Government’s decision, “whilst continuing the battle for fairly priced, high-quality PPE.”

Trent Peek, co-founder of Trusted PPE, said: “Inflating the cost of PPE items will result in the UK
public overpaying for what is an essential everyday item. This change comes at a time when financial strain is on the increase across the nation, and millions of people are at risk of unemployment.

“Trusted PPE has been battling for fairly priced PPE items since launching the online business in early 2020, and we now want to call on the UK Government to rethink this decision to continue to put the safety and protection of the country and our customers first.”

Richard Ardis, also co-founder, added: “When we heard the news regarding the proposed changes in VAT for PPE, my initial reaction was anger and disappointment. As a business, our model is driven by our consumers and it’s these people who are at the heart of our strategy, and so we’re disheartened by the financial implications this decision may cause for many households.

“We are hoping that by taking action now, campaigners may encourage a U-turn in the Government’s decision. Our campaign is about fairness and doing the right thing and I think it’s important we remember that we’re still all in this together.

“We’ve decided that throughout November, some of our products such as face masks, clear face shields, aprons and gloves will retain the same pricing as in previous months. This essentially means that we as a business will take the hit and not our customers, hopefully giving enough time for change to be implemented.”

To support Trusted PPE’s campaign and fight for fairly priced PPE, visit their website here and sign the petition for extending the VAT exemption on PPE items.