Full-service digital agency Purpose Media has become one of only a handful of agencies in the UK to achieve Google’s new ‘Partner Specialist’ accreditation.

Google recently extended a time-limited invitation to its partners to test their online marketing knowledge with a series of exams covering the ins-and-outs of digital advertising. The exams covered six key areas that all needed to be passed to achieve the specialism, namely: AdWords, and search, mobile, video, display and shopping advertising.

Digital consultants Mitch Brown and Rob White both achieved the accreditation at the first attempt on behalf of Purpose Media. It followed the South Normanton-based agency being certified as a Google Premier Partner earlier in the year, and achieving RAR Recommended Agency status.

Mitch said: “Google has never previously offered this level of accreditation, so for us to achieve Partner Specialist certification on top of our existing Premier Partner status is a real coup for the business.

“There are many benefits of being a Google Partner. You have direct contact with Google, access to test new features before official release, training sessions to keep up with latest pay-per-click practices and much more. For us to be one of just over 100 Google Premier Partners in the UK is a remarkable achievement which has equipped us with the right tools to tackle online advertising for our clients.

“Bolstering those credentials with Partner Specialist accreditation acknowledges our ability to provide effective campaigns that achieve our clients’ objectives.”

Fellow digital consultant Rob White added: “These accreditations are about the work we do with – and for – our clients, achieved by demonstrating, understanding and meeting real performance requirements.

“As a Google Premier Partner, our team is well-versed in all things digital and knows how to spot the right opportunities for a variety of clients. Our new Partner Specialist badge enhances that status and proves that we can offer highly-flexible solutions to our clients, with different options available for different businesses.

“Being a certified Google specialist gives our clients faith and trust that we are always adapting to learn more and to keep ahead of the competition.”

Pictures are Purpose Media digital consultants, Rob White and Mitch Brown, with their Google Specialist certificates.