Full-service marketing agency Purpose Media is teaming up with search giant Bing to deliver an event aimed at helping East Midlands businesses transform their marketing and boost their sales.

The event, which takes place at Derby County Football Club, between 9am and 11am on Friday, 13th October, aims to give local companies expert advice on how to create a successful marketing strategy, and how to keep up with the latest search and online advertising trends.

It will also offer tips to attendees on the best ways of delivering memorable experiences to their customers.

Katrina Starkie, Purpose Media’s marketing services director, and Jamie Bourn, its head of business development, will talk about some of the best and worst examples of marketing in 2017 and take a deeper look at what makes a campaign memorable.

They will also give attendees the three key principles of successful marketing, which they can take away and apply to their own activities.

Bing Search Specialist Adela Popilkova will talk about the latest trends in search and how businesses can get started with Bing, which powers 25% of all online searches in the UK – some 840 million every month.

And delegates will be able to network and have a one-to-one consultation with Purpose Media’s experts in e-commerce and website development, creative/branding, digital marketing, video production and PR.

Jamie said: “Marketing doesn’t stand still and in an extremely crowded global marketplace, it’s more important than ever that businesses make their marketing memorable so they can stand out from their competitors and reach more of their ideal customers.

“This event is all about showing local businesses what successful marketing looks like, and how to use technology and marketing to create memorable experiences for their customers.”

Places at the free event are limited and businesses can register their interest online at http://bit.ly/2vVTtia.

Pictures are Katrina Starkie and Jamie Bourn planning the Bing advertising strategy at Purpose Media’s Derbyshire head office.